Farm Fresh and Hand-made since 1980

Visit us Saturdays, Year-Round

January – March | 10am – 1pm

April – November | 8am-12pm

Holiday Bazaar | 10am -1pm

(HB: November 30 – December 21, 2024)

On the beautiful campus of UNC Asheville

Welcome to WNC’s voted #1 farmers market!

Since 1980, we have been providing Asheville and the surrounding area with a full range of local, sustainably produced produce, meats, eggs, cheeses, breads, plants, prepared foods and crafts. Day vendors complement the members’ offerings with additional products and services.

The North Asheville Tailgate Market is a weekly, Saturday morning gathering of the best farmers, craftsmen, and bakers. With over 60 vendors and more than 40,000 annual customers, the market’s energetic and warm environment welcomes all.


North Asheville Tailgate Market (Click here for PDF Version)

Title: North Asheville Tailgate Market (NATM) Executive Director  

Part-Time Employee: Year-Round, 22-28 hours/week at $20/hour

NATM’s mission, as a producer-only farmers’ market, is to strengthen the local foods movement of Western North Carolina by organizing a dynamic and inclusive outlet for farmers and small businesses to connect with customers and community.

Job Description: The Executive Director is responsible for providing planning, operational and promotional management for the North Asheville Tailgate Market which includes the annual Holiday Bazaar and Winter Market.

In addition to a basic knowledge of, and commitment to, the mission of NATM the incumbent will have a strong work ethic, be detail and service oriented, and be able to effectively manage the challenge of working on a wide variety of tasks. Hours: Our main market season begins the first Saturday in April and runs each Saturday through November (Saturday before Thanksgiving). Market work hours include Saturdays 6:00 am-1 pm during the main market season, and 8am – 2pm during the Holiday Bazaar and Winter Market. Weekday hours will vary based on market needs. Total weekly hours will average approximately 22-28 hours per week. Winter hours may be less, but will be spent working both independently and in conjunction with the board of directors and committees to plan the upcoming season. 


Collaboration with Membership:

  • Maintain effective communication with the Board of Directors, member committees, staff, vendors, customers, UNC Asheville, sponsors, community partners and special guests 
  • Coordinate vendor applications & selection with Membership Committee
  • Coordinate and participate in market meetings (Annual Spring and Fall, as well as committee meetings as needed) including managing annual budget in collaboration with Finance Committee

On-Site Market Operations:

  • Manage routine planning and implementation for weekly market operation
  • Manage weekly vendor schedule and support vendor needs
  • Monitor product mix management to enhance supply, selection, and appeal
  • Oversee all market operations and resolve issues, including customer parking
  • Enforce market policies, rules, and regulations 
  • Coordinate and complete pre-market preparations and set-up (e.g. setting up all  market infrastructure, booth items for market booth, sponsor booth and  community booth space)
  • Coordinate and complete post-market break-down 

Staff Management:

  • Hire, train, and manage staff of 2-5 part-time market assistants
  • Work with and assist musician booking agent 
  • Manage at-market vendor fee collection, token sales with POS card machine system, SNAP compliance. Activities include accounting, bookkeeping, data collection and reporting 
  • Delegate tasks to staff, interns, or volunteers, and manage staff hours and pay including completing payroll 

Community Engagement & Partner Relations: 

  • Implement marketing, outreach, and promotion plans including market features  (e.g. events, fundraising, community and sponsor booth guests, customer engagement activities, and important market updates or changes) 
  • Recruit Sponsors and Community Booth guests
  • Lead social media and e-newsletter posting
  • Collaborate with ASAP (Appalachian Sustainable Agriculture Project) around Double SNAP and additional food access programs and report weekly data
  • Manage market merchandise including inventory, sales, and new merch orders
  • Designing, ordering, and distributing market flyers with event and update details


  • Physically able to handle repetitive tasks including lifting and carrying (50lbs) 
  • Comfortable planning and implementing engagement activities and events 
  • Commitment to effective customer service 
  • Self-directed and able to work independently with remote admin needs
  • Have strong conflict management and de-escalation skills
  • Experience with brand style, graphic design and design platforms like Canva
  • Marketing using Facebook, Instagram, Mailchimp, and website (WordPress)
  • Reliable in meeting assigned schedules and responsibilities 
  • Ability to complete routine duties with consistency and attention to detail 
  • Accuracy with processes and record keeping including Excel and Quickbooks
  • Proficiency in Google Platforms including Gmail, Google Drive, etc.
  • Commitment to Diversity, Equity, and Inclusion and ability to work and collaborate with folks across varying demographics and backgrounds


The beginning pay for this part time position is $20/hr with 2 days paid holiday.


Applicant must have a reliable vehicle, computer with internet access, and smartphone. NATM is year-round and held outdoors and in seasonal weather conditions. The market information booth is covered but is exposed to the elements including heat, cold, rain, and insects. Job details include a lot of walking, lifting, and carrying market supplies (includes signs, tents, tent weights, and bins). NATM is on a slightly sloped parking lot. This position requires some storage of market supplies at home including tokens, merchandise, a printer, a laminator, office supplies, staff radios, cash box, important documents, and seasonal market materials.

The North Asheville Tailgate Market is an equal opportunity employer and does not  discriminate on the basis of race, color, religion, gender, age, national or ethnic origin,  disability, sexual orientation, gender identity, political beliefs, creed, marital status,  genetic information, veteran status, or any other classification protected by applicable  law.


Please email a cover letter, resume, and three references with the subject line:  Executive Director Position to natmboard24@gmail.com. Documents must be in PDF or Google Docs format. Applications only accepted by email. Please do not call. Due to the volume of applications we receive, we will respond via email only. 

Application deadline is June 7, 2024 or until the position is filled.


Beginning NOVEMBER 11TH, our market will be temporarily relocating to UNC Asheville Lot P34 as UNC Asheville will need use of our lot for some time for construction. We are unsure exactly how long but we will keep you updated! We will be back to P28 at some point in 2024, most likely by July.

Lot P34 is just NORTH of our current lot towards Merrimon Ave right next to Covenant Reformed Presbyterian Church and has been used for overflow market parking, so maybe you have been there before – check out the map below. Accessible parking will be available in P34 and our portajohns will be moved there as well. Additionally, we will have signs posted around campus to help you find your way!

Visit our directions page for more information or email us at natmdirector@gmail.com for any questions or concerns. Thank you for your continued support and we know as strong of a community we have and as loyal as our customers are, y’all will find us and help keep us resilient through these temporary big changes.

Our Mission

As a producer-only farmers’ market, our mission is to strengthen the local foods movement of Western North Carolina by organizing a dynamic and inclusive outlet for farmers and small businesses to connect with customers and community.

Market Values

Local flowers

Our items are always locally sourced when possible. By purchasing local goods, you are recycling money back into our local economy, helping to strengthen our community.

Swiss chard

Our vendors have a direct hand in producing all the goods they sell. Through their passions and integrity, they yield foods and crafts of the highest quality.

Three kids eating at the market

Healthy bodies and minds establish a strong community. Chef demos, dietitian talks, and our Growing Minds at Market are just a few ways we contribute to creating a healthier community.

Blueberries and strawberries

Most of our growers use organic practices and the Market strives to give you organic choices for all products. Choosing organic is better for you and the environment.

New and seasonal items each week

Browse our updated list of what you’ll find at NATM this month and gain culinary inspiration from an assortment of organically grown produce and local, hand-made products.

Colorful flowers
Our Members

We are proud to have over 40 members, many of which have been with NATM since the early days of the 1980’s. These salt of the earth folks make a living by following their passions for farming, baking and making unique craft items. Over the years, we have cultivated a strong family-like community who is dedicated to bringing you the finest local goods.

Yellow and green squash
Day Vendors

In addition to our 40 + Market members, we also have many day vendors who bring an enriched variety and value to NATM. Our scheduled lineup of vendors is ever evolving, so you’re always sure to find new and exciting offerings with every visit to our market.

Our Sponsors

  • Anti-Fragile Physical Therapy

    959 Merrimon Ave, Suite 103, Asheville, NC

    Anti-Fragile Physical Therapy is a one-on-one physical therapy practice in North Asheville. With a professional focus on client-centered care, our goal is to provide high quality physical therapy specific to… Learn More

    Visit Anti-Fragile Physical Therapy’s website

  • Au Pair in America


    Flexible, affordable live-in child care, with a cultural flair is now available in greater Asheville! Au Pair in America is the nation’s first au pair agency, and was recently named… Learn More

    Visit Au Pair in America’s website

  • Daoist Traditions College Acupuncture Clinic

    222 South French Broad Avenue, Asheville, NC 28801

    The Daoist Traditions College Acupuncture Clinic, founded in 2005, is a community- oriented teaching clinic. Our clinical interns are in the final phase of a rigorous four-year program and treat… Learn More

    Visit Daoist Traditions College Acupuncture Clinic’s website

  • Envision Eyecare


    Envision is a small, local, independent eyecare practice that has been around for the last 15 years. Our mission is to optimize the quality of life for others to better… Learn More

    Visit Envision Eyecare’s website

  • Everyday Orthodontics

    1378 Hendersonville Rd, Suite F Asheville, NC 28803

    We are a unique orthodontic practice with a focus on honest and affordable personalized care for all ages. Smiling is one of our highest personal art forms and we want… Learn More

    Visit Everyday Orthodontics’s website

  • Joel Adams and Associates

    545 Merrimon Ave. Asheville, NC 28804

    Founded in 1994, Joel Adams and Associates has built the firm’s success by creating custom investment strategies that reflect not only their clients’ financial objectives, but incorporate their beliefs and… Learn More

    Visit Joel Adams and Associates’s website

  • Kordonowy Chiropractic Center PA


    Kordonowy Chiropractic Center is a family practice that was established in Asheville, NC in 1995. We have a father, daughter chiropractic duo who both have a great passion for health… Learn More

    Visit Kordonowy Chiropractic Center PA’s website

  • Long Live Simple

    We are a full-service creative agency located in Asheville, NC. We design personalized branding packages, marketing, and websites. Our innovative team simplifies the design process to create your ideal brand. Learn More

    Visit Long Live Simple’s website

  • Salvage Station

    468 Riverside Dr, Asheville, NC 28801

    From hosting nationally touring headliners to up-and-coming acts on indoor and outdoor stages, Salvage Station has been voted Asheville’s best place to catch live music. Our spacious riverside venue is… Learn More

    Visit Salvage Station’s website

  • Sow True Seed

    243 Haywood St., Asheville, NC 28801

    Sow True Seed is a collection of over 500 types of GMO-free vegetable, herb and flower seeds. We proudly carry heirloom, organic and small farmer-grown varieties. It is our mission… Learn More

    Visit Sow True Seed’s website

  • Sugar Hollow Solar

    2 Miller Rd. Asheville, NC 28805

    Born and raised in Fairview, NC, Sugar Hollow Solar has been helping homeowners, businesses, and government go solar since 2010. We offer an array of solutions to reduce our neighbors’… Learn More

    Visit Sugar Hollow Solar’s website